Crisis Management and Reputation Turnaround

International law firm Brobeck, Phleger & Harrison was hit hard by the technology bust and the departure of several partners. New firm management was beleaguered by a series of crises and negative media coverage. Brazer Communications developed and executed an internal and external communications strategy to help bolster employee and partner morale, manage media coverage and reporter relations and re-establish Brobeck’s positive reputation. Spokespersons were assigned to specific issues that arose and received media coaching and interview preparation. Negative content was significantly reduced or eliminated from media coverage and Brobeck partners were much more widely quoted as expert sources -–or the topic of features – in such national business media as the Wall Street Journal, Forbes and the Daily Deal. Mara Brazer also served as a trusted, confidential advisor to firm management as issues and crises arose.